Traditional Publishing

Traditional publishers are generally considered to be the big five New York-based publishers: Penguin Random House, HarperCollins, Hachette, Macmillan, and Simon & Schuster.

Although these publishers control a substantial portion of the U.S. book market in terms of sales (either a quarter or three-quarters of the market, depending on the source – estimates vary widely), they are not as all-powerful as they used to be.

Research Publishing Models

Traditional Publishing vs. Co-Publishing and Self-publishing

Co-publishing and self-publishing have encroached on the monopoly held by traditional publishers (and traditional publishers usually ignore sales figures regarding self-publishing, unless that book becomes something of a phenomenon).

To capture the attention of one of the big-name publishing houses, authors must find an agent who will help them pitch their manuscripts to the publisher. The publisher will publish the book, and do some publicity, but the rest is up to the author.

Another important consideration in the traditional publishing model is that marketing of the book is the responsibility of the author, and the author must present a solid marketing plan to the publisher when pitching his or her book. Publishers must be convinced there is a solid marketing and promotion plan for a book before even reading through the manuscript.

In the traditional publishing model, the publisher covers printing costs and the author is responsible for marketing costs. Traditional publishers also give authors distribution to major retailers, getting their books onto bookstore shelves.

The Upside Vs. The Downside

The upside: if you’re an already-established author with a substantial following, the publisher will go all-out for you, and promote you well (you will still need to self-market).

The downside: although your book will be edited, copyedited, professional designed and packaged, you’re almost entirely on your own when it comes to getting the word out about your book. If time is of the essence, traditional publishing may not be the right choice for you, as many of the major publishers can take years to get your book to market.

Whether you decide on traditional publishing route or choose to publish with us, take some time to research and discover what model is best for you. Have questions about publishing your book? Contact us.

Why Publish with us

Discover how Cranberry Press can give you and your book the prestige and acclaim you need to grow your coaching business.

Get Published

Do you have a book? Have you written a book? Are you ready to start enjoying the benefits of becoming a bestselling author brings?

Publishing Models

Publishing a book doesn’t have to be complicated. Research different publishing models we offer and discover what model is best for you.